BUSINESS APPLICATIONS

The combination of portraits and personal stories has application well beyond the preservation of family history. It offers powerful appeal when used as case histories and testimonials. The Hewlett Packard Vision Wall dramatically tells a story that HP wanted to share. But any business or institution that tells its story through the words of its customers or its employees creates credibility and takes a large step toward humanizing itself.

Personal histories can bring warmth to lobbies and waiting rooms, augment information on web sites, or be used in advertising and direct mail campaigns. For that matter, creating a personal history could just be a way of honoring someone valued. I am glad to discuss any application you may have in mind.